Party planning can be a sustainable activity if thoughtfully considered. Build magical experiences for guests of all ages with piñata party packs.

As you look to be more sustainable in your choices, consider the following tools for making this childhood staple friendlier to the planet.

How to Make Piñata Party Packs Sustainable

As a party retail business, you’re looking for what will sell. But you also want to do your part in protecting the planet for the next generation. So instead of selling yet another piñata party pack with plastic materials, you can choose to make these eco upgrades.

1. Recyclable Materials

Including a piñata that is made from recycled cardboard or biodegradable papier-mache is far more eco-friendly than those that include plastic materials or non-recyclable elements.

Make sure your packaging reflects your eco-friendly option so customers know they can recycle the whole thing instead of picking up the pieces and throwing them away.

2. Use Thoughtful Fillers

When packaging your piñata, include thoughtful fillers instead of candy and plastic toys. Some ideas for more eco-friendly products include:

• Small seed packets
• Reusable toys
• Natural candies
• Durable wooden toys
• Metal whistles

3. Offer Reusable Piñatas

If you feel like a recyclable piñata isn’t enough, you can consider a reusable version. These will pop open when struck, allowing parents to reuse them for party after party or pass them around to others in their circle of friends. 

They don’t have the same effect for children because they don’t slowly break down with each hit the same way. But with time, as generations make small sustainable changes, this could become the norm.

Why Piñata Packs are Ideal for Every Occasion

Piñata party packs offer an opportunity to draw customers into your store for this essential party element. And once they are there, you might be able to sell them streamers, balloons, party rentals and more. 

1. Versatile

No matter the occasion or the party theme, the activity of breaking the piñata is a simple group game that everyone can get into. 

While you might offer some piñatas specific to popular themes, such as trending colors or children’s characters, you can also offer generic piñatas that party planners can use for graduations, birthday parties, baby showers and more.

Just be sure to think about how the contents can be recycled, such as in the case of compostable confetti.

2. Budget Friendly

Sustainability can make customers think expensive. But it doesn’t have to be that way. Instead, sustainability can be both budget-friendly and eco-friendly. 

Shop for your piñatas from wholesale party suppliers and review their offering carefully. If you aren’t sure about how recyclable the materials might be, inquire with the company to learn more than what’s listed online.

3. They Make It Easy for Customers

Any time you package together the materials that a customer needs to throw the perfect party, you ease some party planning burden for them. That convenience is also eco-friendly because it prevents them from having to run all over town to prepare for their next celebration.

But they’ll also remember how simple you make things for them. They’ll think of your store fondly as the place to go for everything they need, while also having an eye toward caring for the earth.

Best Practices for Crafting Piñata Party Packs

If you want your party packs to stand out, you have to thoughtfully consider what goes inside them. Thoughtfully craft ideal party packs using this step-by-step method.

1. Choose a Theme

While you can have some generic party packs, they should still center around popular party themes, such as fiestas, pastel or birthday. The packaging and contents should reflect that theme and get the party planner excited about how the party guests will respond.

2. Source Green Materials

Start with a piñata that is made from recycled cardboard. Then consider the contents. Opt for biodegradable or compostable confetti and read up on sweets that are made with minimal carbon impacts and are gentle on the body. Perhaps that’s an organic treat wrapped in a biodegradable wrapper. Or maybe it is a sustainable trinket or tomato plant seed. The more careful consideration you place here, the more delighted your customers will be that you’ve thought of everything and made it easy for them.

3. Be Creative with Fillers

The more unique the fillers, the happier party planners will be to buy your party pack. Get creative about what you place inside, such as:

• Small wooden puzzles
• Friendship bracelets
• Organic treats

4. Don’t Forget Eco-Packaging

As you organize your party packs, don’t forget to be eco-friendly in the way in which you package them all up. Don’t use another piece of cellophane. Consider a recycled cardboard box with clear descriptors on the outside or a printed ribbon explaining what the customer is getting.

Then get the customer excited about the sustainability of the pack by including clear messaging, such as “Break open, treat, recycle” or something simple that makes it clear what the customer is getting.

Promoting Your Sustainable Party Packs

How you get the word out about your new party packs will greatly impact their success. Don’t just set them on the shelves and expect customers to find them. Build a wise promotional strategy.

1. Source Products at Wholesale Prices to Pass on Those Savings

Yes, you want good profit margins on every sale, which means focusing on product costs. But when you buy at wholesale prices, you can also pass on some of those savings to your customers to improve your competitive positioning in the marketplace. So buying wholesale can benefit both you and the end customer.

Talk with your wholesale partner about whether they can help you source the smaller items for your piñata party packs, such as the compostable confetti.

2. Get the Word Out

Do unboxing videos on social media, hang posts in your shop windows, and buy ad space in common publications where your customers frequent, such as Little League game programs.

Just be sure that your marketing showcases what’s great about your party packs. It should list the sustainability features prominently and make it clear what’s inside a package.

3. Get the Messaging Right

Spend time thinking about how you’ll talk about and market your party packs. Three-word phrases tend to stick with customers, so something like, “Earth-loving fun” could resonate with them. Or “Celebrate, then reuse.” The fewer words you use, the catchier it will be. But you also want those words to clearly communicate what you’re offering your customers.

As you build your brand and you have several customers who have purchased and used your product, consider using social proof, or the voice of your customer sharing their experience. This is easiest on social media where you ask the users to tag you on posts about their party. But you can also pull online reviews that mention your party packs.

4. Make it Simple with Retail Bundles

While a piñata party pack greatly helps the customer prepare for that aspect of the party, you want to consider what other supplies they might need. Suggest tableware packages or eco-friendly décor that the customer can buy while shopping at your store to get fully outfitted for their party. Part of this comes in how you organize your store. But you also want to make it clear the breadth of your party offering when marketing to your customers.

Get Your Wholesale Party Supplies from SoNice Party

SoNice Party offers a variety of wholesale party supplies to make managing a retail party business simple. Explore our piñata inventory and shop for popular extras, such as table cover rolls. Create your wholesale account today to get access to clear pricing and seamless ordering.

Further reading:

• Kids Birthday Party Supplies and Decorating Ideas
• Party Supplies Sourcing Online – Global Options and Considerations
• The 20 Most Popular Party Themes for Kids and Adults
• Picking a Happy Birthday Banner Based on Party Theme