Why Seasonal Party Decorations Boost Retail Sales

How party retailers can boost sales: Start with generic supplies to build inventory and learn customer preferences. Once you’ve identified the most popular items, consider adding seasonal products to increase revenue.

1. Increases Foot Traffic

Retail stores need people milling about. And while customers will keep coming back for party staples, they’re far more likely to visit your store knowing they can get everything they need in one trip. Offering them the seasonal goods they need for the best-looking party will help them grow to appreciate your store and keep coming back.

The more you can decorate and hang signs related to the season, the more you’ll draw new customers in who might not have tested your store out yet and will now know more about what you offer.

2. Cross-selling and Upselling

Regardless of what your retail store offers, you can gain cross-selling and upselling opportunities with seasonal party décor. For example, if you have a general store that regularly brings customers in for staple items like bread and milk, adding seasonal party décor could easily double their purchases and get them hooked on your store for an additional use case. Now the customer’s casual $10 purchase is $25 and you’re boosting your sales without paying for additional marketing.

3. Opportunity to Connect with Customers

New products give you a reason to reach out to your customers and bring them back. Sending promotional emails or posting to social media about the seasonal décor that just hit the shelves can do more than just increase purchases for those products – it will generate interest and traffic for all products.

If your shelves always have the same products on them, the only way to drive visits or connect with customers might be to send emails focused on sales. And while that can be an effective traffic driver, it also isn’t the best thing for your bottom line. Connecting with customers over new products will do more to boost your sales than generalized or sale-focused messages.

4. Showcase That You Are Customer-centric

Seasonal products can demonstrate your commitment to your customers. Showing how customer-centric you are comes down to the products and services you offer that your customers want.

Customers will appreciate one-stop shopping opportunities and the chance to make their parties shine with products their friends might not have at their parties.

5. Trending Products Show You Are Modern

When your store stocks trending products that customers have seen online at the parties of the celebrities or local friends they follow on social media, you show you carry everything a customer could possibly need. As a modern retailer, you can attract a broader audience, perhaps including party planners who frequently need large quantities of party supplies and décor.

Following trending products will be a little more work for you, but it can have big impacts on your bottom line, making it completely worth it. 

6. Differentiation from Your Competitors

When it comes to parties, most stores offer similar products. Party planners and hosts know they can find staples like tableware and balloons at your party store.

But when you stock seasonal products, you showcase something unique compared to that of your competitors. This helps set you apart and can be the deciding factor for customers when they evaluate where to shop and what to purchase.

7. Takes Advantage of Impulse Buying

Some customers might purchase seasonal products even though they haven’t officially planned a seasonal party. The products make them feel inspired to gather their friends or family. And they might not want to return to the store just for that, so they buy it while they are there. Or they might buy special décor for a casual dinner party that they otherwise would not have sought out décor for.

Tips for Getting the Most from Seasonal Party Decorations

Once party retailers decide to stock seasonal party decorations in their stores, they can discover how party retailers can boost sales through careful planning and targeted strategies. Here are some tips for maximizing revenue and building strong customer relationships.

1. Design Eye-catching Displays

While your announcements and street signs can help bring in customers seeking your seasonal products, you should not ignore the fact that some customers might come into your store never having seen or heard anything about your products. 

To boost sales with impulse buying and capture the attention of customers in your store, you should design eye-catching displays. Put those displays in prominent places in your store and try to have your cashier team talk to customers about the new products to further incentivize purchases.

2. Dedicate a Section of the Store to Seasonal Products

When customers know you have a part of your store focused on seasonal products, they can find those items with ease and peruse that section any time they are in store. It makes it easier for them to find relevant products without asking and find what’s new on your shelves.

3. Add Window Displays

Your window display style can vary based on your budget and how your storefront is formatted. A window display can be as simple as banners that you hang facing the street to announce your new products. Or it can be a full display with the seasonal products in the window showcasing them in elaborate scenes to demonstrate ways to use the products.

4. Place Signage Near the Road

Yard signs can help businesses that are set too far back from the road to where those driving by can’t see what you’re offering through the windows. This is an inexpensive marketing tactic and can help generate store traffic effectively.

5. Send Targeted Messages

Use your email marketing list to target your customers with messages about your seasonal décor. Offer special discounts for early shoppers to get traffic in your store. Or host special events that help give customers ideas for how to use your products. A free event could generate new customers as people invite their friends or family members to attend with them.

6. Get the Word Out on Social Media

Find fun and creative ways to spread the word on social media about your new products. If you can film creative videos, that will likely drive more traffic than still photos or generic videos of the products.

7. Offer Customer Loyalty Specials

For loyal customers who have a reward card with you, offer them special loyalty discounts to showcase how much you appreciate them. It could be a quarterly 5% off or early shopper discount when new products hit the shelves. You can segment your email list based on those with the customer loyalty card and make them feel special.

Where to Get Quality, Wholesale Seasonal Party Decorations

SoNice Party is your wholesale seasonal party decorations provider, offering low prices that show how party retailers can boost sales. By adding seasonal products from our collection, you can attract returning customers and maximize revenue.

Sign up for a wholesale account now.

Further reading:

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