Curated party packs are one of the best up-sell options for party retailers. Consumers see them as a fast and simple way to find the supplies they need for their next party without spending time shopping. But more than likely, they are buying additional supplies they might not have considered had they bought items a la carte.

These all-in-one packs are convenient and helpful. They might help introduce the consumer to new products they didn’t think about using for a party. And after purchasing, they view you as their trusted expert and advisor on the topic, bolstering your relationship with them and becoming their go-to party supplier.

Let’s dive deeper into what party packs are, why party retailers should consider them, what party packs you might consider and what you should put inside of such packs.

What is a Party Pack?

A party pack is a pre-assembled bundle of coordinated party supplies. The retailer assembles these packs based on the party theme or occasion. Instead of selling items individually, the party supply store offers a bundle of everything from plates to balloons.

Generally party packs include several categories of products, including the following:

• Tableware: Plates, cups, napkins, cutlery
• Decorations: Balloons, banners, centerpieces, tablecloths
• Party Accessories: Cake toppers, favor bags, signage, themed props
• Optional Add-ons: Confetti, cupcake kits, photo booth props, or keepsake items

Party Pack Benefits for Party Supply Retailers

Running a retail business is challenging. Managing inventory, keeping a tab on trending products and being the go-to in your community for everything your customers need is challenging. 

But offering party packs can simplify many of those challenges. Here’s a look at party pack benefits.

• Higher profit margins because you can charge for convenience or upsell products the customer might not have considered.
• Greater customer loyalty as they see you as a valuable asset in their party supply needs.
• Simplified merchandising because bundles are easier to display and can reduce customer service time in answering where certain products or party themes are located in the store.
• Fewer SKUs to manage since you’re putting multiple products under one SKU in a pack.
• Scalable to meet the needs of large party planners or individuals preparing for a small backyard get-together.
• Faster sales can help you take advantage of impulse buying, where the consumer sees the party pack upon entering and believes that’s good enough.
• Less chance of overstocking or having mismatched items sitting in your store for long periods since you’re suggesting exactly what the customer needs.
• You can respond to trends to meet the customers’ needs and delight them with products that are assembled in a pleasing manner.

Tips for Getting the Most from Your Party Packs

Once you’ve decided to stock party packs in your supply store, you need to make a plan for how to make the most of these products. Here are some ideas for making your customers aware of these helpful items.

• In-store displays: Put these items on endcaps or in themed aisles to make it easier for customers to find them. Highlight seasonal party bundles with placement at the front of the store.
• E-commerce bundles: If you manage a website, your bundles should be marketed as an all-in-one solution for specific parties.
• Cross merchandising: Sell suggested products that you can’t put in the bundle, such as helium balloons or baked goods.
• Private labeling: Brand the products with your company name and logo to make them even more personalized and showcase the expertise you bring the customer.

What Party Packs to Offer at Your Retail Store

Once you’ve decided to stock party packs at your store, you need to make a plan for which ones will offer your customers the greatest value. Too many party packs and you might find yourself overwhelmed with managing, ordering and assembling the packs. Or you might assemble too many only to discover there isn’t demand for that specific party type.

1. Baby Shower Party Packs

Baby showers are always popular year-round. This means this is an easy item to assemble and stock regularly. Plus, there are some traditional baby shower themes that you’ll find party planners often choose, meaning it’s easier to anticipate what’s popular. Generally, party planners go with florals, pastels or animal themes.

Here’s what you might include in your baby shower party pack.

• Disposable tableware, such as plates, cups, flatware, and napkins
• Balloon garland kits
• Banners
• Centerpieces and hanging décor
• Favor bags
• Signage

An emerging trend in welcoming babies is nesting parties. Instead of a traditional baby shower, new moms are opting for these celebrations where the guests are more hands on, helping the expecting mom to assemble furniture, label bins, prep freezer meals, etc.

These function-first celebrations are trending on social media and having such party packs ready to offer your customers could make you the go-to supplier in your community. You might offer checklist signage and nursery labels instead of traditional baby shower supplies.

2. Gender Reveal Packs

When couples plan a gender reveal party, they are envisioning an ideal visual moment that they can share with their social networks. Because of the visual aspect of these parties, they are ideal for selling at your store due to their eye-catching nature. 

Common items to put in these party packs include:

• Coordinated pink and blue tableware
• Balloon poppers
• Confetti kits
• Photo booth props and signage
• Themed cake toppers
• Reveal accessories

You can offer combo pack discounts for customers who buy both baby shower packs and gender reveal packs to further increase your upsell capabilities. 

3. Retirement Packs

Retirement is a major milestone and one that often involves a large celebration to honor the occasion. Sometimes that party is from the employer while others are families celebrating in honor of their loved one.

Some items you might put in these party packs include:

• Tableware
• Balloons
• Balloon garlands
• Centerpieces
• Memory boards
• Guestbooks

Another benefit of retirement party packs is that retirements happen year-round.

4. Generic Birthday Packs

Birthday parties are increasingly themed. But chasing every popular party theme might be challenging and then change so quickly you could find yourself with large inventories of outdated party packs if you aren’t careful.

The best place to start is with a generic party pack. You can still stock it with the balloons, tableware and décor party planners want. 

5. Seasonal Party Packs

While the above-listed party packs are in demand year round, the following are some seasonal party packs you might stock only during certain times of year. These party packs include:

• Graduations
• Holiday parties
• Luaus, barbecues and summer celebrations
• Tailgates

Get Wholesale Party Supplies to Assemble Your Bundles

SoNice Party offers a wide array of party supplies at excellent wholesale prices to help you get the most ROI from your party packs. Get ideas with similar items listed below a product and start building your bundles that will enable you to upsell to your customers.

Get started by creating a wholesale account on SoNice Party now.

Further reading:

• Themed Party Packs for Popular Themes Wholesale
• Back-to-School Party Essentials Wholesale at SoNice Party
• The Complete Guide to Wholesale Party Supplies
• Graduation Party Supplies Wholesale in USA