About Party City and Amscan Bankruptcy

Wholesale party suppliers have gained attention as Party City and its subsidiary Amscan filed for Chapter 11 bankruptcy in January 2023 due to $1.7 billion in debt. It closed 80 locations, appointed a new CEO and still struggled to find a way to continue operations.

In December 2024, the company filed for bankruptcy once more, but this time with plans to wind down operations, with a final store closing date of February 28, 2025.

Like many companies that have filed for bankruptcy over the past year, Party City sought a buyer for its assets. While it found one, the transaction took place too late in the bankruptcy proceedings for the stores or wholesale business to remain open. 

It’s unclear how the company that purchased Party City’s intellectual property will use it, but one thing is for sure, no party store owner should wait to see what happens. Instead, you should be working to corner the market in your area and attract displaced customers seeking the types of products you sell.

A Reliable Wholesale Party Supplies and Décor Partner

If your business is being disrupted by the loss of Amscan as a wholesale supplier or you find yourself in a position of reevaluating your existing wholesale partner as your business has new opportunities to attract customers, spend some time getting to know SoNice Party.

SoNice Party was founded in 2015 by a team that had been running a party supply store in Vernon, California. The store’s owner spent time getting to know the market, customer interests and the needs of businesses seeking wholesale party supplies.

The company owners knew the challenges of working with wholesalers and the benefit of purchasing quality party supplies in bulk at good prices to ensure effective ROI. 

Those insights have made SoNice Party a go-to for the industry. Our team is available to answer your questions, guide you in placing your order and supporting you in your business endeavors. Here’s a look at the many product categories and desirable supplies available from the company.

Wholesale Balloons

You’ll find latex balloons in every size and color imaginable, even clear balloons. Sizes for traditional latex balloons include:

• 5 inches
• 9 inches
• 12 inches
• 18 inches
• 24 inches
• 36 inches

Chrome balloons, which are a popular trend, are available in many colors as well. SoNice also offers printed balloons that match various party themes, such as construction, space, graduation, fiesta, birthday, and unicorns.

Offering foil balloons that your party supply company inflates can provide another income stream that keeps your business relevant since online retailers cannot offer that service. Plus, you can stock popular foil balloons that your customers can use in photo booths and for photo shoots.

Birthday Party Supplies

Whether you’re stocking your store for a charming 1^st birthday or a rocking 18^th birthday, SoNice party has the supplies you need to serve your customers.

You’ll find refined décor for adult birthdays as well as cute, fun décor. This includes honeycombs, cake toppers, candles and more. Get everything you need to create the perfect party no matter the guest of honor.

Party Essentials

The items that fly off most party supply shelves are classic party essentials. That’s because it doesn’t matter whether you’re throwing a graduation party or a retirement party, your customers will need plates, cups, cutlery and table covers. 

Our table cover rolls are popular with customers thanks to the variety of colors and 100 feet of coverage, which allows one roll to cover an entire event space.

Banners and Bunting

Customers planning a party enjoy the ease of hanging a banner or bunting to capture the theme or reason for the celebration. These simple party decorations are available for party themes of all types, including traditional papel picado. 

SoNice Party has 140 banner and bunting options to delight all types of customers and occasions.

Centerpieces

From simple centerpiece boxes to elaborate and stunning wedding décor, you’ll find everything your customers need for turning standard event tables or folding tables into focal points for the celebration.

Gift Packing

Help your customers send their party guests home with memorable items in party favor bags that match the party theme. You’ll find cellophane bags in a multitude of colors and large quantity packages to meet your needs. Other bags are available in paper with printed designs that speak to your party theme. 

How to Use the Party City Bankruptcy as an Opportunity for Growth

If you’ve contemplated expanding the products you stock in your store, now is the time to add offerings to your shelves, especially if there had been a Party City in your community whose closure will change consumer habits in your area.

Some considerations for your business in light of this market change include:

• Adding a party section to your general store
• Testing new products in your store, especially seasonal products consumers can’t find elsewhere
• Offering helium balloons, which consumers cannot purchase online for their celebrations
• Increasing variety to better serve customers and delight them
• Invest in advertising during this period of opportunity
• Survey your customers, learn what they want and areas where you might not currently be serving them
• Plan sales or events that will draw new customers to your store

Get Started with SoNice Party Now

SoNice Party is welcoming Amscan wholesale party customers. Let us show you how our business differs and how you can tap into our in-depth industry know-how. Sign up for a wholesale account now to see bulk prices or contact us at 323-780-0850 to speak with a member of our team about your needs.

Further reading:

• Party Supplies in Bulk: Savings and Selection for Retailers
• Wholesale Party Supplies for Business Owners
• Party Supplies Manufacturers with the Best Product Variety
• Wholesale Party Supplies Rating: Choosing the Right Seller