The Boston Consulting Group found that: “Companies that master personalization can increase their growth rates by 6% to 10%.”

That’s a major reason why personalization is on the rise. Combine that with consumers looking to give a memorable gift or experience and you have the perfect scenario for the demand for custom party supplies.

But where can you incorporate personalization in your party line, and how can you realistically offer custom products with the timelines you have for pleasing customers and achieving their goals?

We outline some ideas for custom products and ways to provide your customers with what they want.

Custom Party Supplies: The Art of Offering Personalized Products

The explosive growth of personalized products comes back to consumer psychology. People like to feel like they own things. The desire to say “that’s mine” has led to the rise in luxury items with personalization.

While you might not think of party supplies as luxury items, that is precisely what they are. No consumer needs party supplies to live. It isn’t nourishment, housing or clothing. Yet, the party supplies industry was valued at $12.8 billion in 2022. And estimates show its continued growth through 2032, with experts believing the industry could reach $30.44 billion by then. 

If the sheer stats of the expected party supply growth doesn’t motivate you to look into ways to help build custom experiences, perhaps the fact that 50% of consumers show interest in buying custom gifts. 

Offering Made-to-order Party Supplies

Unless you plan to begin printing custom cups, napkins or birthday sashes, the better option is to look at your community for those who offer the service. Or, partner with an e-commerce business that can create made-to-order custom party supplies when a customer places an order in-store or on your website.

Buying and maintaining customization equipment is an expensive proposition. Instead, your business can act as an intermediary between the individual or person who offers these services to the customer but it will appear as though you are the provider.

Because the customer will believe that you are the one customizing the product, you need to ensure that the work is well done and high quality. Carefully test personalization providers before providing the service to your customers.

Is Personalization Here to Stay?

More than likely, personalization isn’t going anywhere. Consumers have more options for financing purchases, expanding their buying power compared to decades ago. That means that consumers can afford to pay a premium for products to have them customized.

The ease of online ordering has also impacted personalization. And that ease is only improving with time. If you aren’t part of that trend, you can easily be left behind.

While nothing is ever guaranteed, it appears as though party supplies personalization is a trend that is here to stay.

What Types of Personalized Party Supplies Do Customers Want?

The personalized party supplies your customers want will vary slightly based on your geography and the types of other services your business provides. However, some ideas for products you might offer your customers include the following.

Custom Napkins

When someone wants to throw a themed party, they want all the little details to match, right down to the napkins. This is also an opportunity for party hosts to share a message with their guest of honor or the entire party guest list. Long gone are the days of napkins and tableware only bearing the party colors. 

Custom Cups

Cups with unique messages or guest names can make for extra special occasions. That can turn an ordinary cup into a keepsake that the party guest will use again and again.

Some examples of cups you might offer customization on include simple plastic cups all the way to pint glasses or stemless wine glasses. It all depends on your clientele and the types of parties you supply goods for.

Bags

Offering your customers custom-printed bags can help them create memorable moments with their party guests. Your customers can fill those bags with party favors or even use them as practical centerpieces while highlighting their party theme. 

Coasters

Welcoming many people to your home or business can lead to damage to surfaces due to glasses sitting around. Offering custom coasters to party guests can encourage the use of these protection devices during the party, while also offering something guests can take home with them as a keepsake.

Easels/Sign Boards

The little details can make all the difference in making a celebration feel special. Welcoming guests with a custom easel or signboard is a nice touch. Perhaps the party is at a large park or event facility that is hosting multiple parties that day. Or the party host wants to have a chance to highlight a nice photo or design that signifies the party appropriately. 

While your customer can likely find this from another provider, such as an office supply store, you want to be the go-to party supplier, meaning it’s worth adding this to your product line up.

Custom Banners

Much like easels and sign boards, a custom banner can help label the party and make it clear that the guests are in the right place.  

Banners have long been a popular party decoration because they don’t just look great, they also share a message. Allow customers to share unique messages to further enhance that experience. 

Balloons

While you can provide high-quality wholesale latex balloons in a variety of colors, offering custom foil balloons to go alongside them could be a nice service.

Party planners can use that customization to add messages or photos to the balloons to further celebrate the occasion and make it extra special and unique. These custom balloons can also make a nice addition to a photo booth for charming photos that will last a lifetime.

Shirts

Whether your customers are planning a large family reunion or a bachelorette party, custom shirts have grown in popularity to help celebrate an occasion in a unique way. Whether the shirt bears the party theme or custom names and messages for each party guest, it’s a fun way to provide unique aspects of a party.

High Quality Party Supplies to Go with Your Custom Products

Regardless of whether you provide personalized party supplies, you’ll need wholesale party supplies that fill common needs. SoNice Party offers common party supply needs at wholesale prices with a simple ordering process and enjoyable customer service experience. Create your wholesale account now to get started.

Further reading:

• 20 Hawaiian Luau Party Ideas
• Party Decorations – 5 Essential Elements for Your Ideal Party
• Celebrate the Happy Couple with These Breathtaking Engagement Party Decorations
• Foil Balloon Numbers Wholesale – Finding Reliable and Cheap Suppliers