As people nationwide seek ways to design the most photo-worthy celebrations, the party supplies sourcing online market size is projected to grow from $13.32 billion in 2022 to $27.76 billion by 2031. That’s a staggering rate. If you want to take advantage of this growth and open a party store or add party decorations to an existing business, you’ll need to find reliable wholesale party supplies online.

Due to the staggering growth in the industry, you have many options for where to shop wholesale party supplies, but that doesn’t mean they are all quality and reliable. 

Find reliable vendors you can trust and learn top considerations when shopping wholesale.

Global Wholesale Party Supply Options

As you prepare for selling party supplies or look for ways to adjust your existing strategy and products you offer, evaluate these leading suppliers.

SoNice Party

If you hadn’t heard about SoNice Party before finding this article, here’s a look at some reasons the company is an ideal wholesale provider.

• Affordable upfront costs
• Simple and easy to work with
• Unique supplies you won’t find elsewhere
• Many staples are available with some seasonal products as well
• Easy online ordering process
• Ships from the U.S. for speed and reliability
• Outstanding balloon prices and varieties at great prices
• Knowledgeable support team with vast experience since they operate a party supply store in California
• Vast product categories make finding products simple
• Various delivery carriers to get your order when you need it
• All orders placed Monday-Friday ship within 48 hours
• Items are returnable within 30 days of purchase, less a 10 percent restocking fee

Considerations When Buying Wholesale Party Supplies Online

Before you add party supplies to your store’s offerings, take some time to evaluate wholesale options and considerations.

1. Quality

Photos online can be deceiving. What might look like a great product, might arrive and feel cheaply made. The best way to know whether a wholesaler offers quality products or not is to purchase a few test products. In general, it’s a good practice to order small quantities of anything new to start. Even quality wholesalers might have some questionable products from time to time.

Test out the products and see how easy they are to work with. For example, open a package of the balloons and inflate them. Look for how thick and vibrant they are once inflated and whether they are truly the color advertised.  

2. Ability to Resell for a Profit

While you can always add a percentage to whatever you paid for wholesale party supplies, that doesn’t necessarily mean that the market supports that price.

Evaluate prices in your area for similar products. If you’ll be charging a premium, be sure that the product is premium in comparison or that you have a strong convenience factor. For example, many grocery stores charge a premium for party supplies because they offer customers incredible convenience to get the product while shopping for their weekly needs.

3. Seasonality

You might feel tempted to stock products for specific holidays or gatherings. But you run the risk of having additional products after the holiday passes that you either need to sell at a discount or store until the following year.

A wiser move is to try to stock materials people would need at any time of year. These staples will be easier to move, and you won’t have to worry about closeouts. 

If you do choose to stock seasonal materials, be sure to order a conservative volume to reduce the likelihood of having to clear them out.

4. Profits Tend to Be Small

Because party supplies are small items with small costs, you’ll need to sell large volumes to see large profits. That’s why having a store that offers more than just party supplies is wise.

Another way to ensure larger sales and therefore greater profits is to create bundles. Bundling items together can help reduce the work the customer has to do to assemble the perfect party while also ensuring larger sales.

5. Find Your Niche

The growth in the party industry is no secret, which means you will likely not be the only one in your area stocking these items.

As such, you’ll need to carve out a part of the market that you want to target. Bundling can help you stand out from your competitors by creating a sort of party in a box. And as noted, it helps ensure larger purchases. Some examples of possible occasions you might want to support include:

• Anniversaries
• Baby showers
• Bachelor and bachelorette parties
• Birthdays
• Graduation
• Holidays (i.e., Halloween, Christmas, Thanksgiving, Valentine’s Day, Easter, etc.)
• Wedding receptions

From there, you can decide what materials you want to stock. For example, you can choose some or all of the following party materials.

• Staples, such as cutlery, tablecloths, cups, etc.
• Decorations
• Party favors
• Cards and invitations
• Activities and games, such as pinatas and photo booth props

Reasons to Sell Party Supplies

Aside from the expanding marketplace for party supplies, there are some major reasons to sell party supplies in your store or as part of an online store.

1. Parties are a year-round activity, meaning party supplies can offer a convenient way to offer additional products that are always in demand. You won’t see much of a seasonal slump in sales, unless you stock holiday-specific goods or try to incorporate events, such as graduations, in your store.
2. Most party supplies fold down small and are lightweight. That means that shipping and storing them is inexpensive. Smaller footprints in your store mean larger profit margins based on the space required.
3. With many different reasons to celebrate, party supplies have many niches. So even if your competitors are selling party supplies, you might be able to stock different supplies, thereby serving a different part of the market. Consumers will slowly learn about what you have to offer and shop at your store for those specific needs.
4. Upfront costs to stock the goods are generally low, meaning it is a low-risk way to test additional products in your store as a way to develop new income streams.

Getting Started with SoNice Party

Have questions about wholesale orders from SoNice Party? Reach out to the team and we’ll answer your questions and help you get started. Or if you’re ready to start checking prices and placing orders, you can sign up for a wholesale account today.

Further reading:

• How to Plan a Memorable 21st Birthday Celebration
• The Best Balloon Manufacturers in the World. Here’s our List.
• What Brand of Balloons Do Professionals Use in the USA?
• Trends in Party Themes: Discovering the Latest and Most Popular Choices
• Foil Balloon Numbers Wholesale – Finding Reliable and Cheap Suppliers